Mission PRIDE (Progressive Rural India, Empowered, Developed) is envisaged as a people led development movement for empowering Rural India. The approach exemplified through a live project for a village called Udairajpur in Varanasi district, that proposes to address the myriad problems as they appear.

It aims to suggest a replicable and scalable strategy, and demonstrates it through its application to one village in Varanasi district of Uttar Pradesh, Udai Rajpur.